Show up properly for the families
still searching the old way.
Most families still type "care home near me" into Google at some point, often from a hospital corridor. What they see is your Google Business Profile and a directory page. Both are kept alive, accurate and answering, with a phone number that rings.
- A nursing home whose website is a blank software template
- A four-home group whose website returns a server error on every page
- A home with no website at all; the address on its CQC record is a parked domain
- Two homes whose site phone number isn't the one on their CQC record
- A home whose own rating page says two opposite things
- Three homes whose sites tell ChatGPT to stay out
All checked live on 20 independent homes. None of it is about care; all of it loses enquiries.
Your Google Business Profile, kept working.
Filed as a care home, with the right care types. Primary and secondary categories, care types as services, a description written for a family, visiting hours, the right phone number, a one-tap call button. Checked against your CQC record so they match.
Four posts a month. Short, factual, approved by you: an activity, a vacancy, a new team member, a seasonal note. Google shows active profiles above dormant ones, and families read them.
Every review answered within one working day. Real reviews, real replies, in the home's voice, approved by the manager. No incentives, no filtering.
Questions seeded and answered. Fees, funding, visiting, pets, respite, what to bring. Answered plainly, with numbers where there are numbers.
Your directory pages, consistent with Google.
carehome.co.uk, the CQC listing text, NHS and council directories, trustedcare: the same name, address, phone, beds and care types everywhere. When these agree, both Google and the AI assistants trust the record; when they don't, both hedge.
If you'd rather have the tidy done once and keep it up yourselves: the full record tidy, the Google profile rebuilt, and a written before-and-after you keep. Add a plan later if you want it maintained.
Check my home.
Send the home's name and area. Within one working day you'll have what the assistants said, whether you were named, and one thing to fix this week.
