Care homes, and only care homes.
Foremost Care Search is the care-home practice of Foremost Search, run from Leigh-on-Sea by Clare Gallivan for independent care homes, nursing homes and small groups in Essex. One sector, because it's the one where the search behaviour changed first.
The decision is made before anyone rings you.
Almost nobody chooses a care home the way the sector's marketing assumes. The person deciding is usually an adult child in her fifties, often working, often at a distance, frequently doing the research in the days after a hospital says her parent cannot go home.
She doesn't read fourteen websites. She asks an assistant to narrow it down, checks the CQC report, reads the reviews on carehome.co.uk, and ends up with a shortlist of two or three before she rings anyone. If you're not on that list, none of your marketing gets a chance to work.
That shortlist is now written by software reading public records, and the records most homes are judged on are incomplete, inconsistent, or silent about the things the home is actually good at. Fixing that is unglamorous, specific work. It is also the highest-return thing most independent homes can do online.
Clare Gallivan
Clare runs Foremost Search from Leigh-on-Sea, where she helps Essex businesses get found on Google and named by AI assistants. Foremost Care Search brings that work to care homes, and it comes with four things a home can rely on.
- She checks before she sells. The free check is run on your home before any call. You see what the assistants actually said about you, and who they named instead, before you've spent a penny.
- She reads every answer herself. One person runs this. The fifty questions, the fixes, the report to your owner: all hers, every month.
- She's local and she'll come in. Leigh-on-Sea, working across Essex. You can't write properly about a home you've never walked into, so she visits.
- She stays in her lane. This is about being found and being named. It makes no claims about your care, has no affiliation with the CQC, and publishes nothing your registered manager hasn't approved.
Two things actually meant.
Honest before clever
You'll hear what isn't working before what would be done about it. If your problem is a stale Google listing and a phone nobody answers on a Saturday, that's what you'll hear.
Measured on being named
Impressions and rankings are diagnostics. The number at the top of your report is how many of the answers named your home, and which enquiries followed.
Foremost Care Search is a trading name of Gallivan Limited, Company No. 13818938, Leigh-on-Sea, Essex, the same company as Foremost Search. No affiliation with the Care Quality Commission and no influence over ratings.
Start with what AI already says about your home.
Send the home's name and area and the check is run before we speak. The call opens with the actual answers.